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Things You Can Do With Google

Guidelines for Using Google Brand Features

We want to support you in creating materials to help inform your users about your deployment of Google Apps at your organization, but we also need to protect our brand. Before using the icons and logos we've provided, or referring to the Google brand, please read these guidelines for proper use of Google Brand Features.

Things you can do
  • Use these Google icons and logos in the materials you create for your organization in conjunction with your deployment. You can be creative and involve other staff at your organization, but please always be aware of the way in which you are using Google Brand Features.
  • If you are using a Google trademark, distinguish the trademark from the surrounding text in some way. Capitalize the first letter, capitalize or italicize the entire mark, place the mark in quotes, use a different type style or font for the mark than for the generic name.
  • Use the trademark only as an adjective, never as a noun or verb, and never in the plural or possessive form.
  • Use a generic term following the trademark, for example: GOOGLE search engine, Google search, GOOGLE web search.
  • Use only Google-approved artwork when using Google's logos.

Things you can't do
  • Don’t remove, distort or alter any element of a Google Brand Feature. That includes modifying a Google trademark, for example, through hyphenation, combination or abbreviation, such as: Googliscious, Googlyoogly, GaGooglemania. Do not shorten, abbreviate, or create acronyms out of Google trademarks.
  • Don’t display a Google Brand Feature as the most prominent element on your web page.
  • Don’t display a Google Brand Feature in any manner that implies a relationship or affiliation with, sponsorship, or endorsement by Google, or that can be reasonably interpreted to suggest editorial content has been authored by, or represents the views or opinions of Google or Google personnel.
  • Don’t display a Google Brand Feature on any web site that contains or displays adult content, promotes gambling, involves the sale of tobacco or alcohol to persons under twenty-one years of age, or otherwise violates applicable law.
  • Don’t display a Google Brand Feature in a manner that is in Google's sole opinion misleading, unfair, defamatory, infringing, libelous, disparaging, obscene or otherwise objectionable to Google.
  • Don’t display a Google Brand Feature on a site that violates any law or regulation.
  • Don’t frame or mirror any Google page (including the page that appears in response to a click on the Google logo or Google search box).
  • Don’t incorporate Google Brand Features into your own product name, service names, trademarks, logos, or company names.
  • Don’t copy or imitate Google's trade dress, including the look and feel of Google web design properties or Google brand packaging, distinctive color combinations, typography, graphic designs, product icons, or imagery associated with Google.
  • Don’t adopt marks, logos, slogans, or designs that are confusingly similar to our Brand Features.
  • Don’t use Google trademarks in a way that suggests a common, descriptive, or generic meaning.

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